Notto
Notto is operations software for design studios — interior, workspace, architecture. The founders had a clear thesis: most software forces studios to adapt to it; Notto adapts to studios. The marketing site's job was to make that argument the moment a principal landed on the page.
Lead with the artifact, not the brief.
Most B2B sites open with a headline plus a hero illustration. Notto opens with a real (anonymized) project dashboard — a residence, FF&E status, vendor lead times — above the fold, before any words explain what's being looked at. The page assumes the reader is a studio principal who recognizes the work, and treats them like one. The thesis is shown before it's stated.
Next.js front-end with TypeScript and Tailwind, Supabase for the founding-studio waitlist. The component vocabulary is shared with the eventual product surface so the visual language stays consistent post-conversion.
Front-end design and build, with Notto's founding team.