
Cyclery Racing
Brand & launch site
A launch site for a Canadian racing team. Long, deliberate scroll; pink on black; sponsors as a closing wall rather than an opening one.
2026
Additional media work — brands & campaigns — available upon request.
,A few things from the last couple of years.
Smaller things — side roads, volunteer work, experiments that ended up mattering.
A motion study

Four small studies in the kind of web motion I actually reach for — a magnetic button, a count-up, a hover marquee, a scroll-traced SVG.
Creative lead, design & build · pre-launch

Creative lead, design, and web app build for a donations platform around recycling — teaching people how to take part and showing them, with full transparency, where their weekly materials actually end up.
Research to components

Ran the usability research, then built the React components from the same desk. A networking platform for filmmakers.
Event microsite

A small gallery for a local 5K. Built fast, kept careful — type, breathing room, a download button that works.
Event & product photography

Photography and art direction for product launches and exhibits at DesignDays Fulton Market, 2023, 2025, and 2026.
iOS time-management UI

UI for v2 of Lately, a time-management app built by Erik MacInnis. Redesigned to feel calm, simple, and playful, away from the cold of typical time apps. Built on a Figma design system: components, colour, and type. Shipped in v2; the current version has since been reworked for Apple's Liquid Glass.
E-learning launch

Adapted a responsive site for a nonprofit moving into e-learning. Volunteer work, real users, my favourite kind.

I’m Regina, a creative technologist based in Ottawa.
I design and build digital products, interfaces, and systems that make complex things easier to use and manage.
My background is in interactive media design, but most of what shaped my practice came from hands-on work: solving evolving problems, building real things, and learning to move between design and implementation without the details falling apart.
I own the digital experience and systems at [The Cyclery], where my work covers e-commerce, internal workflows, product launches, and the tools behind them. I also designed and built the Cyclery Racing site end to end. Earlier work spans freelance, media, and immersive digital environments, which put me in front of very different kinds of users and problems.
I’m most interested in products that need both thoughtful design and real execution: tools people use, systems teams rely on. Lately that’s meant automation and AI-assisted tooling, less because it’s fast and more because it changes what’s worth building in the first place.
I think the interesting work right now is in deciding what to build, not in how quickly you can build it.
Front-end
Design
CMS & commerce
Data & analytics
Tooling
Languages
School, freelance, in-house, volunteer — usually overlapping. The common thread is web experiences for clients I learned from.
2024 — Now
[The Cyclery / Cyclery Racing]
Digital experience, e-commerce, and web development for The Cyclery and Cyclery Racing. I own the store's e-commerce experience and the systems behind it, and I designed and built the new Cyclery Racing site end to end.
2025
Built interface components in React, TypeScript, and Tailwind for Pyralume, a networking platform for filmmakers. Created the user testing kit and usability programme, then translated those findings into interface decisions and shipped code.
2025
Project Heart
Adapted and implemented a responsive website supporting its transition toward an e-learning platform. Improved front-end structure, usability, and accessibility while keeping pace with an evolving identity and set of goals.
2025
Designed and shipped v2 of an iOS time-management app, shaping a calmer and more playful direction through interface design, a Figma design system, feedback patterns, and a flexible visual language.
2024 — 2025
Built and launched a self hosted website for a studio focused operations platform. Developed the responsive front end using Next.js, TypeScript, React, and Tailwind, with Supabase supporting the founding studio waitlist.
2021 — Now
Independent
Creative direction, brand and visual systems, websites, interfaces, and iOS app UI for clients across media, culture, and service-based brands, including work for a major international record label. I usually lead the direction and build the result.
2019 — 2023
Immersive3dspaces
Developed and launched a website centered on VR and immersive services. Designed and optimized content for search visibility, mobile responsiveness, and audience engagement across email and web.
2023 — 2025
Studied interactive media design at Algonquin College, graduating with honours and a 4.0 GPA. A lot of what shaped my approach came from learning to build with both craft and intention.